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Question description
1.Discuss the importance of services marketing. How is services marketing unique from marketing a product or other tangible item? Additionally, discuss the impact of services marketing on industrialized nations and global competition, providing specific examples2.There are three stages of service consumption: Prepurchase, Service Encounter, and Postencounter. Discuss the marketing challenges for each of the three stages and give suggestions for solutions to overcoming the challenges.

 

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