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Political Advertisements

Directions: Select one political advertisement from a recent, congressional or presidential election.

Provide a brief summary of the political advertisement.
What type of media is the advertisement
How was this advertisement disseminated
What was the message
If possible:
How expensive was this advertisement campaign
Who paid for these advertisements
Analyze the content and purpose of the advertisement.
What is the target audience/demographic
What is the argument
Was the advertisement effective or ineffective
Overall, does this advertisement help or hinder the political process
Provide a link for the advertisement.


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