You are a project supervisor
for a marketing research firm, and you are supervising the data preparation for
a survey. A total of 1947 questionnaires have been returned, and the graduate
student who is cleaning up the data finds that 310 questionnaires have missing
data. The graduate student does not know how to deal with these questionnaires,
and comes to you for help. Prescribe what you would have the student do with
the missing data.
Level of Significance
Discuss how you choose the
level of significance for your project, and whether a Type I error or a Type II
error might be encountered?