SPMT 607 Marketing And Communication Strategies
December 29, 2017
Managers at ANP Company are trying to determine an inventory policy for the coming year
December 29, 2017

SPMT 612 Sports Marketing 

Sports marketing of products and apparel aimed youth is often said to focus too much on image, rather than on actual participation in sports. For example, shoe companies have been criticized for pushing the image of their shoe rather than actual participation in a given sport.

How would you respond to this criticism?

What examples can you give that illustrate this phenomenon?

How can this be changed?


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